Retention Lab

Over the past five years, we’ve partnered with brands of all shapes and sizes, some with high profit margins and others with tighter constraints. Along the way, we realized a recurring pattern: for some brands, the agency model just didn’t make sense.

Some had all the right pieces—a strong product, a skilled team, and the drive to grow—but found themselves needing that extra guidance to bring it all together. They weren’t looking for an outsourced solution; they had an in-house team in place that could do the work but they needed the strategic expertise to unlock their team’s full potential.

That’s why we decided to create a solution designed specifically for brands like yours: businesses ready to take control, build internal capabilities, and achieve exponential growth without breaking the bank.

The Retention Lab by The Email Marketers is a smarter, scalable way to empower your team with the strategies and support they need to thrive at every stage of your business.

This is for you if:

You want your in-house team to master retention marketing and scale efficiently.

You don't want to spend $10K/month on email marketing agencies.

You've tried courses but really need personalized feedback and support.

You have a proven product but struggle with retention, generating repeat purchases and increasing CLV.

You have a kickass team but need extra guidance to efficiently grow your company and empower your existing team with strategies that 9-figure brands use.

Who this is NOT for:

If you don't have a team in place who can execute the learnings and work with our team.

If you’re looking for a quick-fix solution with no intention of building internal capabilities.

If you’re not ready to invest time and effort into growing your brand and becoming much more profitable.

Not ready to do it yourself? Book a call to find out more about our Done-For-You service.

Book a free strategy call

Why choose the Retention Lab?

We’re here to help you achieve two things: REAL RESULTS and REAL GROWTH. At The Email Marketers, we go beyond templates and generic advice. You’ll get customized strategies and access to the same tools and strategies that million-dollar brands use.

Courses

General knowledge,
often outdated

No hands-on feedback

Hours of videos

Other Agencies

Not in full control of what you need or at the speed you need it

Outsourced solutions limit internal learning

Often misaligned with your brand goals

TEM Retention Lab

Playbooks & strategies for your team to learn and adapt from

Weekly coaching and community support

A partner focused on helping you scale

What’s
included in TEM Retention Lab?

1

Onboarding Call

A 60-minute deep dive to pinpoint your growth constraints and create a step-by-step game plan tailored to your goals.

2

TEM Playbooks

All the resources and strategies used at one of the best retention agencies in the space to execute your custom game plan with precision and confidence.

3

Exclusive Community

Join a network of D2C brands to collaborate, learn, and see what’s working for others in real time.

4

Weekly Group Coaching

Participate in 60-minute hands-on group calls covering critical topics like retention strategy & marketing calendar, data analysis
and creatives (Copy & Design).

5

Review Calls

Work closely with our team to review past performance and refine your strategies for future success.

6

Success Coach

Access to our strategists via the community. Ask questions, share your work, and get expert revisions whenever needed.

$51,271,032+

revenue generated in 2024

The results speak
for themselves

Here’s what our strategies
achieved in 2024 alone

Added ∼20%+

in revenue for brands through email and SMS

50+

clients with proven success

years of hands-on experience

17,040,000

recipients emailed

Why our clients love TEM

1. People-focused: Most clients join for the results but stay for the community. Our experts are behind some of the world's best-performing brands like Rishi Tea, Foria, KiwiCo, Beatbox, and others.
2. Results-Focused: Real, tangible results tailored to your business.

“We love working with Melanie, Kelsey and the team at The Email Marketers. They bring great energy, expertise and enthusiasm every day and have been a valuable business partner to us for about a year now. Strongly recommend you check them out!”

jon brandon 

"TEM are some of the best-outsourced teams I have had the pleasure of working with. Within 1 month of launching our new flows, our revenue through email grew over 15%. Well worth the investment."

Meghan rowe

“I cannot recommend them highly enough. They spent a lot of time getting to know the brand and really executed flawlessly from tone to design. The flows were super thoughtful and we’re already seeing a huge ROI.”

Brad Baum